I am absolutely thrilled that my cockamamie idea in June that caused me and my coworkers so much stress has apparently resulted in an 85% increase in registration for our meeting over this time last year. Truly phenomenal. Some folks have suggested that may not hold through the rest of the reg period. Frankly, I'm just happy that something in our marketing mix is working. Heck, not just working, but kicking butt. If nothing else, we've gotten 85% more people to commit to our meeting earlier than ever.
Can't beat that. It wasn't so crazy after all!
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